Better Research for Better Decisions

QUALITATIVE MARKETING RESEARCH
Focus groups     |     In-depth Interviews

Bryan Hooker -- Moderator



Qualitative research in general, and focus groups in particular, can be the most cost-effective and time-efficient means of gaining invaluable understanding of customers' values, motivations, and thought processes.

The most important factor determining the degree of success of a qualitative research project is, of course, the moderator. To be effective, a moderator must:

***Printable version of all of the above, with pop-up texts***



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