As an extensively experienced moderator, Bryan Hooker has a repertoire of both non-verbal and verbal techniques which enable him to guide the discussion smoothly, so that it flows naturally and still explores all of the desired areas of inquiry. He has a pleasant, sympathetic style which puts respondents at ease so they feel comfortable sharing their thoughts. In focus groups, he encourages participation, reaction and interaction to generate effective group dynamics, and utilizes various control techniques, as needed, to avoid undesirable behavior.