QUALITATIVE MARKETING RESEARCH
Focus groups |
Bryan Hooker -- Moderator
Here is what people who have seen Bryan Hooker's work have to
"I have used the services of Bryan Hooker as focus group
moderator on numerous occasions. I found his work to be excellent --
professional, competent, and objective."
"Bryan manages both the group process and the discussion
content well. He is able to quickly incorporate changes suggested from
the viewing room. He shows good inquisitive instincts -- he often anticipated
questions or changes I was about to suggest from the viewing room."
"I would not hesitate to use his services again if the
opportunity arose, and I recommend him highly to others in need of a focus
group moderator who understands pharmaceutical market research and who can
absorb product knowledge quickly."
--Paul R., Market Research Analyst (Global
| "Our relationship with Bryan Hooker extends back to 1994.
Without question, Bryan is one of the most qualified and talented healthcare
moderators we've ever worked with. In addition to his many skills as
a moderator, Bryan brings both a strategic viewpoint and a teamwork mentality
that has set him apart from others we've worked with. Highly recommended."
--George Grubb, Principal, G&S Research
| "Bryan makes the focus group process easy. With his grasp
of project issues and objectives he guides groups just the way I would want.
I was amazed when I first worked with Bryan that when I was about to
send questions in through his earpiece, he would already be asking the very
questions I was going to suggest. I have since learned to trust his
instincts and to sit back, relax, and observe, with full confidence that he
will achieve my project objectives."
"Bryan also has a more flexible style than other moderators
I have worked with -- he sometimes covers topics in a different order than
planned if the discussion naturally flows a certain way, but he still brings
the discussion around to cover all of the topics."
--Robert J, Market Research Analyst (Major
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